CLIENT

The Capital City Go-Go

INDUSTRY

Professional Sports/ Entertainment

SCOPE

Concept

Branding

Logo Design

The Capital City Go-Go is an official team of the NBA G-League. They are located in Washington, D.C., and are an affiliate of the Washington Wizards.

The team name pays homage to go-go music, the musical soul of the Chocolate City. With the history of the name in mind, we looked to emulate the feeling of handmade and letterpressed concert posters that were used to bring attention to musical acts that were performing in the city. It was especially important to honor the origins given the political movements happening in the city and the location of the arena in Southeast D.C.