CLIENT

Washington Wizards

INDUSTRY

Professional Sports/ Entertainment

SCOPE

Concept

Branding

Logo Design

The Washington Wizards are an official team of the National Basketball Association. The team is located in Washington, D.C., and they recently expanded their market to Japan, following the draft of Rui Hachimura.

 

We created this look with the global and local consumer market in mind. We provided easter eggs that they would be able to identify and highlight the culture of the city and individuality of the team in a way that is unusual for professional sports teams. It is used in a variety of ways, including in-game graphics, social graphics, and other team-related collateral.

 
  • Facebook
  • Twitter
  • Pinterest
  • Instagram

SCOPE

Concept

Once "Rep the District" was presented as a possible theme for the season. We got to work thinking about how to highlight the unique city the team was lucky enough to call home. We chose a direction that collaged elements of the city, some known globally, and some easter eggs that only locals would know. This was done to figuratively bring the team's audience together. 

SCOPE

Branding

We created this look with the global and local consumer market in mind. We It is used in a variety of ways, including in-game graphics, social graphics, and other team-related collateral.